Considering the wide variety of email services currently available and the task of keeping all the moving parts of a start up running. For sending emails why not use one of the services already available ? What did you say … you want to save money ? ..you want do be super “lean” ? Well I wasted a lot of time trying to get my emails from being routed to the spam folder amongst other things.
- Metrics around your email
- One less infrastructure based service to maintain
- Fewer rejects and as a result higher conversions